Research
Audience, market and competitor research to figure out who you're selling to and what actually gets their attention.
Hi, I'm Prabal Raj Shakya
Turning Your Brand's
Impossible Into Possible
Digital Marketing Specialist with hands-on GTM, SEO, and paid social experience. I turn campaigns into measurable growth for SaaS and consumer brands.
Trusted By
Trusted By Growing Brands
These companies partnered with me to improve their visibility and drive measurable growth.
About / Why Me
Curious by nature. Rigorous by process.
I'm a Digital Marketing Specialist with hands-on experience across SEO, technical audits, website optimization, social media, email marketing, and creative design. I like the parts of marketing where a number actually tells you if something worked.
At GSA Contract Services, I lead SEO and website strategy: I revamped an outdated WordPress site into a faster, better-designed experience, grew organic traffic 10x, and improved how the site performs in both traditional search and AI-driven answer engines (AEO), which also increased qualified leads coming through the site's contact forms.
My edge: I pair AI-assisted workflows, from vibe-coded website builds to n8n agents that automate blog publishing, with the kind of attention to detail that catches problems before they become expensive ones.
Before GSA, I generated an average of 200 qualified leads per week at Globaly Hub through targeted social and email campaigns. I also design the creative assets behind my campaigns, from static ads to carousels; see the full body of work on Behance.
What separates a solo SEO specialist from a generic agency is simple: no account handoffs. I do the keyword research, the on-page work, and the reporting myself, so the strategy stays consistent from the first audit to the last report.
16+Core Skills
12+Tools Mastered
2GTM Products
3Certifications
Talking Head Video Portfolio
Built to Engage.
Real talking head videos I've edited, built to stop the scroll and hold attention: one for social media engagement, one for educational content.
Why brands need an engagement video
A short, well-shot talking head video does what a static post can't: it stops the scroll, puts a real voice and face behind the brand, and builds trust in seconds. Brands that lead with video consistently see longer watch time, more shares and better recall than brands that rely on images and text alone.
Social Media Engagement
Educational Content
Types of social media videos
The video format that works depends on who you're targeting and what you want them to do next. Here's what typically falls under social media video marketing:
Talking Head Videos
Product Demo Videos
Testimonial / Review Videos
Behind-the-Scenes Videos
Educational / How-To Videos
Explainer Videos
Short-Form Reels / Shorts
Unboxing Videos
UGC-Style Videos
Brand Story Videos
Live Videos
Promotional / Ad Videos
Trend / Meme Videos
Interview & Podcast Clips
Event Coverage Videos
Process
How I take a product from idea to customers.
The same four-step process runs behind every campaign I plan, whether it's SEO, paid ads, content or email.
Strategy
A channel and content plan built around your goals and budget, backed by real search and audience data.
Execution
Campaigns, content and creative, built and launched across the channels your audience actually uses.
Optimize
Performance tracked in Analytics and Search Console, with campaigns adjusted as the real data comes in.
Skills
Core competencies.
A practical mix of campaign execution, automation, analytics and creative, built for fast-moving teams.
Digital Campaign Management
Plan, launch and monitor multi-channel campaigns for lead generation and brand awareness.
Social Media Marketing
Channel-native content schedules across Meta, LinkedIn and TikTok with timely publishing.
Email Marketing & Automation
Lead-nurturing flows in Brevo with monitored open, click and conversion metrics.
SEO Keyword Research
Buyer-intent keyword research and competitor analysis for landing pages and blogs.
Meta Pixel & Conversion Tracking
Pixel and CAPI setup for accurate audience targeting, remarketing and optimisation.
Campaign Analytics & Reporting
Track performance metrics and translate them into actionable next campaign decisions.
Marketing Automation Workflows
End-to-end automations using Brevo, Make.com and n8n for follow-ups and data sync.
AI-Assisted Marketing
Claude and ChatGPT-powered ideation, content drafting and workflow acceleration.
Creative Design
Static ads, carousel posts and GIF creatives that follow brand guidelines.
Tools & Platforms
Semrush
Ahrefs
Google Search Console
Google Analytics
Google Tag Manager
Screaming Frog
RankMath
Detailed SEO
Wappalyzer
SEO Minion
GMB Everywhere
Meta Ads Manager
Brevo
Make.com
n8n
Figma
WordPress
CapCut
Canva
Claude AI
ChatGPT
Google Workspace
Adobe Creative Suite
SEO tools and the wider stack I work with.
The seo tools I use for research and reporting, plus the broader digital marketing stack for everything else.
SEO Tools
Semrush
Ahrefs
Google Search Console
Google Analytics
Google Tag Manager
SEO Browser Extensions
Wappalyzer
Marketing & Creative
Meta Ads Manager
Brevo
Make.com
n8n
Figma
WordPress
CapCut
Canva
Claude AI
ChatGPT
Google Workspace
Adobe Creative Suite
Experience
Professional experience.
Jul 2026 - Present
SEO Specialist
GSA Contract Services, Wilmington, NC (Remote)
- Grew organic traffic 10x by improving technical SEO, on-page SEO, and Answer Engine Optimization (AEO), helping the site rank higher in traditional search and get cited in AI-generated answers.
- Run ongoing technical SEO audits with Screaming Frog, and use Detailed SEO, Wappalyzer, SEO Minion, and GMB Everywhere to strengthen on-page, local, and technical SEO.
- Optimize meta titles and descriptions in RankMath, since accurate on-page metadata directly affects both search rankings and click-through rate from the results page.
- Built AI agents in n8n to automate blog content publishing, removing manual work from the content pipeline.
Feb 2026 - Jun 2026
Digital Marketing Trainee
Globaly Hub, Lalitpur, Nepal
- Managed social media and email campaigns for Globaly.io and Orderlay, generating an average of 200 qualified leads per week.
- Designed static ads, carousels and GIF creatives in Figma to brand guidelines.
- Built lead-nurturing flows in Brevo and tracked open, CTR and conversion metrics.
- Built automation workflows with Brevo, Make.com and n8n for follow-up and data sync.
- Implemented Meta Pixel tracking and ran SEO keyword research for landing pages.
Oct 2025 - Feb 2026
Digital Marketing Intern
Globaly Hub, Lalitpur, Nepal
- Assisted campaigns focused on lead generation and brand awareness.
- Designed social creatives and short promo videos using Figma and CapCut.
- Supported email automation and customer nurturing sequences.
- Completed SEO research and competitor analysis to support content planning.
Insights
SEO insights for Nepali businesses.
Write-ups on SEO and digital marketing, pulled straight from real campaign work.
FAQ
Common questions about SEO.
What is SEO?
SEO (Search Engine Optimization) is the work of shaping a website's content, structure and reputation so it shows up higher in Google's organic (unpaid) search results for the terms your customers actually search.
How long does SEO take to work?
Most SEO in Nepal projects start showing measurable movement in Search Console within 6 to 12 weeks, with meaningful ranking gains typically building over 3 to 6 months. It depends on your site's starting point and the difficulty of your target keywords.
Do you guarantee rankings?
No. Any seo expert who guarantees a #1 ranking isn't being straight with you. Google's algorithm isn't controlled by anyone outside Google. What I can commit to is a verified, data-backed process: real keyword research, technical fixes, and transparent reporting.
What's included in your SEO service in Nepal?
Every engagement follows the same four-step process: audit, strategy, execution and reporting, covering on-page SEO, technical SEO, local SEO and content strategy. See the Process section above for details.
Do you only work with businesses in Kathmandu?
I'm based in Kathmandu and understand the Nepal search market closely, but I work with clients anywhere. Most SEO work happens remotely, over Search Console, Analytics and screen-share calls.
Achievements
Certifications & education.
Digital Marketing Training
KITSWOD IT Support Centre
Hands-on training covering paid media, organic growth and analytics fundamentals.
Photoshop & Video Editing
CapCut and image editing certification
Short-form video editing, motion creatives and image polishing for campaigns.
Public Speaking & EMCEE Training
Presentation and communication skills
Stage presence, live hosting and confident on-camera presentation.
Bachelor of Business Management
D.A.V. College, 2021-2026 (Graduated)
Marketing Management, Consumer Behaviour, Digital Business, Business Analytics.
Contact
Let's grow something together.
Open to new digital marketing roles, freelance projects and collaborations. Drop a message and I'll get back within a day.
Email: prabalraj980@gmail.com
Phone: +977 9848853606